You Think You Can Be Seen, but the Algorithm Says No

00:01 I've always been afraid of a certain kind of person:

00:04 no matter what they say,

00:06 they're convinced they're right.

00:09 They believe everything they do

00:11 is right too.

00:12 Whenever we

00:14 watch them in a video

00:16 or listen to them speak—

00:17 whenever we see

00:18 or hear them express themselves—

00:21 they always seem

00:22 to give off

00:24 an air of absolute certainty.

00:27 Why am I afraid of such people?

00:30 Sometimes I feel that

00:31 when they

00:32 state an opinion with total certainty,

00:35 I can always see the other side of it,

00:40 or the side that isn't so positive.

00:47 I believe those sides exist.

00:50 Yet they believe

00:53 everything they say is the truth—

00:56 or something close to it.

01:01 For example, I once

01:02 heard someone say on a podcast:

01:05 the internet is so developed now,

01:08 and so many people

01:10 are creating online content.

01:13 Many people now have ways to express themselves.

01:16 So they believed

01:18 that in this age, going undiscovered—

01:21 or...

01:23 what's that idiom called?

01:32 In plain language,

01:33 it means, "I'm talented,

01:35 but no one has noticed me."

01:37 They believed such people don't exist.

01:39 They thought

01:41 if you keep trying,

01:42 if you keep working,

01:43 you're bound to succeed.

01:45 When I heard that,

01:49 my ears immediately pricked up.

01:51 How could they say that?

01:55 For example, a while ago,

01:58 didn't X launch some new program?

02:03 If you published long-form posts on X,

02:07 the platform offered rewards,

02:10 and those rewards were actual money.

02:15 So many people

02:18 reposted articles from other platforms,

02:20 or wrote new ones,

02:23 and published them there.

02:25 But even among X Premium subscribers,

02:29 many still got no boost in reach.

02:33 And I thought,

02:35 personal effort is one factor.

02:37 Support from technology

02:40 is another.

02:42 But often, the latter matters more.

02:47 Take X, for example.

02:48 Its current ranking gives weight to engagement:

02:52 you need comm—

02:56 you need interactions,

02:57 including comments,

02:58 likes, and so on—

03:00 especially comments, I think.

03:04 So if those numbers

03:06 don't meet its requirements,

03:09 no matter how good your writing is,

03:12 people still won't discover it.

03:15 Another thing is

03:19 the wording of your article—

03:22 your phrasing and choice of words.

03:24 There's a technique to it.

03:26 If you don't understand

03:29 why people choose to read an article—

03:32 what makes them read it—

03:34 you won't be able to write in a way

03:37 that makes someone see the title

03:40 and immediately want to click,

03:42 or see a paragraph

03:44 and want to keep reading.

03:47 That process

03:49 also needs to be guided.

03:53 Maybe it's because many people today are...

03:57 how should I put it?

04:00 The slower pace of the past is gone.

04:04 When people read an article

04:06 or look at something,

04:07 they do it with a purpose.

04:10 Especially when it comes to writing quality,

04:14 if your article doesn't begin

04:18 with a title or opening paragraph

04:21 that sets a hook,

04:25 it's very hard to keep people reading—

04:27 even if the treasure is at the very end.

04:31 So, as AI told me,

04:33 putting what's truly important at the end

04:37 or in the middle

04:38 puts you at a disadvantage.

04:39 Someone may click on the title,

04:42 find the first paragraph dull,

04:44 and stop reading.

04:48 How should I put it?

04:51 In an age this advanced,

04:54 this...

04:55 an age where creating text is so easy,

05:01 whether you get discovered

05:03 doesn't depend at all on what you do.

05:08 More often, it depends on technology—

05:12 on algorithms, for example.

05:15 You think you'll be seen,

05:17 but the algorithm says no.